5 Ways to Rev Up Your Food Truck Marketing
As a food truck owner, you embrace the challenge of driving from town to town and setting up shop for the day. Your unique type of business gives you the opportunity to increase your market and gain new customers along the way.
Because you have the ability to interact and serve a diverse group of people, it’s best you make sure your marketing plan is on point. In case it needs some work, or if you want more ideas, we put together five food truck marketing tips that are easy to implement in your strategy and even threw in a bonus tip: food truck insurance.
Food Truck Marketing Tip #1: Post Your Food Truck Schedule on Facebook
While your website is a go-to touchpoint for your customers, it might not be one they visit on a daily basis. Facebook can work as an extension to your website, allowing you to relay information more reliably and in real time.
According to Pew Research, 74% of Facebook users visit the site at least once a day while 51% of them access the platform several times a day. Facebook is a great tool to broadcast your food truck schedule for the week, making it even easier to share your location. Try making weekly posts where you attach your schedule and a map that goes with it.
Food Truck Marketing Tip #2: SMS Text Messaging
MobileSQUARED, a mobile research firm, claims that 90% of people read a text message within the first three minutes of receiving it. These days, many businesses are using SMS text messaging to interact with customers because of the reliability of texts reaching them.
As a food truck business owner, you can use SMS text messaging to remind your customers when you’re visiting a certain location or to send them exclusive coupons. Unlike emails that can get lost in an inbox or are sent to an address that is rarely accessed, you’ll know that your messages are reaching actual people. Give SMS text messaging today with a free trial from Textedly, after that you can opt into a paid subscription.
Food Truck Marketing Tip #3: Sponsor Blog Posts
You can increase your audience reach by collaborating with a local food blogger in your area. Depending on the food blogger’s social media profile, collaboration rates may vary based on following, engagement, and site traffic. The nice thing about paying for sponsored content is you can share it on your social media sites and your web page.
Sponsored content gives you an opportunity to reach a new audience and expose your brand to site visitors. To see if the collaboration was worth the money, give the blogger a unique coupon code and track how many customers use it within the quarter. Keep in mind that there are plenty of influencers who are currently building their following and could be open to trading a few free meals for sponsored content.
Food Truck Marketing Tip #4: Use a Lead Generator
Looking to super-charge your leads without losing sleep (or breaking the bank)? Then check out Roaming Hunger - they're a national food truck booking service that does it all - from pitching your food truck for all sorts of events (private, public, and even promos), to organizing your calendar, optimizing your sales process, or even designing a fresh new website for you. It’s time to put your marketing tools to work for you.
More than just marketing, Roaming Hunger is a tool to refine every aspect of your business; maximizing profits while saving you time. So you can actually have a life, too. They work with all types of mobile caterers (trucks, carts, pop-ups, etc.). To learn more, just head over to their vendor sign up page.
Food Truck Marketing Tip #5: Host a Charity Fundraiser
Hosting a fundraiser can help you create positive rapport within your community. Once you know which cause you’d like to contribute to, promote the event and let people know that a certain percentage of their purchase will be donated to the charity. Not only will the event help an organization, but you'll also have the opportunity to gain new customers and network. After the event is over, you can send out a press release to a local newspaper and people will know you’re open to hosting fundraisers!
BONUS! Food Truck Marketing Tip #6: Buy Food Truck Insurance
As a business owner, your mind is surely focused on how to take your business and your customers’ experience to the next level. Something that’s probably not at the forefront is food truck insurance.
Carrying food truck insurance could help add to your professionalism and give you a competitive edge. With FLIP, our policyholders receive exclusive access to our insurance badge, allowing you to feature it on your food truck site. Let us help give you and your customers peace of mind that they are working with a true professional.
Food Liability Insurance Program