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How to Brand a Farmers Market Booth Like a Pro

Empty wooden vendor tables with fabric canopies line an open-air marketplace before a festival.

Let’s be real: you probably feel like you’ve heard it all when it comes to making your booth stand out. But after spending time researching and hearing what you “should” do, the real question is: will it actually work for your booth? That’s where knowing how to brand a farmers market booth effectively can set […]

Selling Smarter: 6 Farmers Market Tips for Vendors From Lancaster Central Market Pros

A customer bags produce at the Charles Family Farms booth at Lancaster Central Market.

To thrive in America’s oldest continuously operating farmers market, you need more than just a good product. So, when Food Liability Insurance Program (FLIP) visited Lancaster Central Market in Pennsylvania earlier this year, we spoke with several vendors there to learn more about their experience. Many of them generously shared their top farmers market advice, […]

9 Farmers Market Booth Ideas: FLIP Customers Weigh In

A display of fresh produce at a farmers market booth with chalkboard signage.

It’s hard to beat the experience of selling at a farmers market. They can be extremely profitable for your food or beverage business, so long as you can stand out from the crowd and attract customers over to your booth! Other vendors can be a great source of inspiration for your business. But, if you’re […]

How to Become a Vendor at a Farmers Market

A woman in a white polka dot sundress buying produce at a farmers market stall.

While shopping for groceries can feel like a chore, strolling through the farmers market feels a little magical. Colorful produce displays wherever you look. The mouthwatering smell of cooked food wafting from vendor stalls and food trucks. The greetings exchanged between vendors who recognize returning customers and know them by name. There’s no place quite […]

The Perks of Selling at Year-Round Farmers Markets

A picture of Pike Place Market in Seattle at night with neon signs lit.

Within the past 30 years, farmers markets have seen a boom in popularity. In the US today, there are over 8,600 farmers markets across the country where people can enjoy fresh, locally grown produce as well as concessions, baked goods, pet treats, and more.  While many are seasonal, closing in the winter and opening in […]

How Good Food Makes a Strong Community

Several food trucks lined up, attracting a large crowd at a community event.

The University of Oxford explored the correlation between communal eating and personal well-being, including happiness, friend circles, community connection, and overall life satisfaction. The verdict? The more we dine with others, the happier and more content we feel with our lives — a reflection of how ingrained the act of sharing meals is within our […]

Changes for Making the Food Service Industry More Resilient

A smiling couple standing in front of their organic food store.

The food service industry is fast-paced and highly volatile. Owners try to serve as many customers as possible while creating positive experiences for everyone involved. When food sits on the counter waiting to be served, it starts to wilt, get cold, and go bad. This leads to lost revenue if it goes to waste and […]

Creating a Permaculture Market Garden

An image of an organic permaculture garden.

A permaculture market garden is where permaculture principles are applied to grow a diverse range of crops meant to be sold in local markets. Unlike a traditional commercial garden focusing on large-scale, single-crop production or a community garden, where the yield is primarily for personal consumption or community sharing, a market garden aims to create […]

Developing a Community-Focused Business

A team of employees is led by a presenter, who is pointing to a screen titled “community.”

Every business owner is connected to a community, whether a business-to-business (B2B) company works with specific industries or a plumber helps homeowners restore their water flow. However, business owners can decide how much they want to be involved in their local communities. Some companies build strong relationships with the people around them and make a […]