Farmers Market
vendor insurance

Farmer's Market Insurance protects food vendors at markets, fairs, festivals, and more. FLIP's general liability policy gives you $1,000,000 per covered claim and $2,000,000 for the policy term. Additional insureds—also called certificate holders are free and unlimited. At anytime you can add event promoters, landlords, venues and other additional insureds from your dashboard. Best of all, you can buy it here, online in less than ten minutes.


Protect your business, trailer, and your assets all in one place.

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Have an event coming up? FLIP offers free unlimited additional insureds!

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Build your policy unique to your business, check out, and download your insurance certificate in minutes. It’s that easy!


How does Insurance Work?

At FLIP, we hope to be a part of a movement to buy food from local farmers, gardeners, and chefs. Product liability insurance is essential to the financial security of farmers market vendors in the 21st century. Often, though, farmers market vendors have trouble finding insurance tailored to their needs at affordable prices.

Things we cover

FLIP supports farmers market vendors by making it easy and affordable for vendors to get insurance. Our policies include general liability, product liability, and business personal property coverage.

We also allow policyholders to add the farmers markets or commercial kitchens as additional insureds at no extra cost.


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General Liability

Aggregate Limit: $2M

As a vendor at a farmers market you need food liability insurance to protect your business. And with FLIP that includes general liability insurance. General liability insurance for farmers markets will protect you in the case of a customer having a trip and fall accident, or damage to your personal booth space.

Product Liability

Aggregate Limit: $2M

What happens if a customer gets a food-related illness because of food you sold them? They might come to you to pay for medical expenses. Product liability protects you financially from incidents regarding products you sell. Specifically, product liability insurance protects your business in case of injury or damage that was caused from your products.

Inland Marine Coverage

Aggregate Limit: $10,000

At a farmers market you are often moving around your stand helping customers. This means you can’t always be watching everything or everyone at all times. In the case that your equipment is damaged or stolen having food liability insurance with FLIP provides protection to your business/personal property.

Damage to Premises Rented

Aggregate Limit: $300,000

Throughout the years, you have and will rent spaces at multiple farmers markets. And though you work hard to keep your area clean and damage-free, accidents could happen that result in damage to property you’ve rented. For example, if a fire happens in your rented space causing damage you could be held liable but having insurance that covers premises rented to you can help protect you and your business.

Workers Compensation Insurance

Aggregate Limit: $300,000

Chances are, as a vendor in a farmers market, you will have employees at some point to help you sell your food. However, farmers market liability insurance on its own will not cover job-related injuries your employees might have. FLIP does not provide workers compensation insurance, but our trusted partner Insurance Canopy does. Visit Insurance Canopy’s Workers Compensation Insurance application here.

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Dont Take our word for it


FAQs about Farmers Market Vendors Insurance

The Food Liability Insurance Program was created for vendors at farmers markets who want to do business with confidence. Policies can be purchased online in moments, and while we hope that we have provided all of the information you need online, we always have licensed insurance agents standing by during business hours to answer any questions about our insurance program or your policy.

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What Is
Farmers Market Insurance?

Farmers market insurance protects food vendors, farmers, and food stands from third-party claims that might arise from their participation in a farmers market. Covered claims may include slip and fall accidents, illnesses caused by food products, or equipment loss.

Farmers market insurance from the Food Liability Insurance Program (FLIP), provides coverage for business personal property/inland marine, general liability, product liability, and damage to premises rented coverage.

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What Does Food
Trailer Insurance Cover?

The food trailer endorsement only covers liability incidents when the trailer is detached and parked. If you are towing or transporting the food trailer, make sure your vehicle's auto policy covers the trailer. Personal auto insurance may not cover your food trailer if you are using your personal automobile for business purposes. Also, some auto policies may exclude trailers that have license plates or vehicle identification numbers (VIN).

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How Much is
Farmers Market Insurance?

A basic farmers market insurance policy from FLIP starts at $299. However, there are additional coverage options that you can add to customize your policy. As a farmers market vendor, you may wish to increase your business personal property coverage amounts or add professional liability coverage for example. You may also need to endorsements such a food trailer endorsement if you haul or sell your products from a trailer.

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Do I Need
Farmers Market Insurance?


When you operate at a farmers market, you are liable if injuries, illnesses, or damages happen due to your business operations.

For example, if a customer gets sick eating your food or if somebody trips and falls over your booth and is injured, you could be held responsible. Claims from unfortunate incidents like these can easily wipe out your business and personal finances and cause your business to close.

In addition, many farmers markets and organizers require all food vendors and farmers to carry them as additional insureds to protect them from your liability.

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What is an Additional Insured
for Farmers Market Vendors?

An additional insured as a person or organization not automatically included as an insured under an insurance policy and who is included or added as an insured under the policy at the request of the named insured. For example, one or more of the farmers markets that you are a vendor at could request to be listed as an additional insured on your policy. This will help protect them in case of an incident regarding your liability at their event. With a FLIP policy, you receive free, unlimited additional insureds. You can add as many as you need in minutes through your online portal.

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Real Examples of
Farmers Market Claims

  • A customer alleged he got sick from insured’s food.
  • An insured setting up for an event when it was canceled due to a tornado, resulting in loss of food and income.
  • Employee lost control of a cart and it ran into a parked car resulting in damage.
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  • General Liability
  • Products and Completed Operations Coverage
  • Personal and Advertising Injury Coverage
  • Damage to Premises Rented Coverage
  • Business Personal Property Coverage
  • No Quote Process
  • 24/7 Access to Policy Documents
  • Convenient Online Purchasing
  • Licensed In All 50 States
  • A+ Rated Insurance Carrier

Coverage Details:

General Liability Aggregate Limit $2,000,000
Products-Completed Operations Aggregate Limit $2,000,000
Personal and Advertising Injury Limit $1,000,000
General Each Occurrence Limit $1,000,000
Damage to Premises Rented to You (Any One Premises) $300,000
Liability Deductible NO DEDUCTIBLE
Business Personal Property / Inland Marine Limit (Any One Article / Aggregate) $5,000/$10,000
Business Personal Property / Inland Marine Limit (Per Occurrence) - Deductible $250

For food trailers, general liability limits only apply if you add a Trailer Endorsement to your policy. (Trailer Endorsement can be added during checkout).

**Please note that this is only a summary of your insurance coverage. All policies have specific terms, conditions, exclusions, and limitations. Please refer to the policy for a complete description of coverages. For a sample policy, please contact us at (844) 520-6992 or by email at

Contact us

260 South 2500 West Suite 303
Pleasant Grove, UT 84062

P: 844.520.6992


"I have used FLIP insurance for two years now. They have always provided excellent service at an affordable price. Don't consider going with anyone else!"

Jessi, TN