Who is flip?

The Food Liability Insurance Program and website is managed by Veracity Insurance Solutions, LLC, an expert and leader in the general and products liability insurance industry. The company currently manages over 40,000 small business accounts nationwide and is properly licensed in all 50 states.


What is flip?

FLIP is an online insurance program designed to respond to the specific needs of the food vending, food trailer, and food distributing industries by offering the most affordable liability insurance without sacrificing coverage.


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FLIP coverage


Just purchasing General and Professional Liability coverage is not enough, which is why FLIP also provides coverage for Business Personal Property and Trailer Liability.

FLIP price


Through strong partnerships and alliances with top insurance professionals, FLIP has reduced the cost of insurance by up to 40% while still providing comprehensive coverage that meets your needs.

FLIP availability


Most food vendors work non-traditional business hours, which makes it a challenge to find time to address their insurance needs. FLIP offers 24/7 online access to all your insurance information.

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The Flip partners

Veracity Insurance

Veracity insurance solutions, LLC

Veracity Insurance Solutions, LLC is the program administrator and general agent for the Food Liability Insurance Program (FLIP). Veracity began focusing on specialty general liability, product liability and program business insurance in 2012. Since then, they have been involved in the creation and ongoing administration of over 20 different association-based and Risk Purchasing Group programs. Located just South of Salt Lake City, UT, Veracity is committed to providing each client the best price and service possible. With over 40,000 small business accounts serviced, Veracity’s team has the experience and expertise necessary to meet your needs.

Great american insurance

Great American Alliance Insurance Company

Great American Insurance Company is committed to helping individuals and businesses secure a healthy financial future. Since 1872, their insurance operations have been providing insurance products and services tailored to meet the specific and ever-changing needs of their customers. Their lead insurer, Great American Insurance Company, is rated “A+” (Superior) by A.M. Best. (Rating affirmed March 20, 2015)

BHTA Beauty Health and Trade Alliance

Beauty Health & Trade Alliance

Beauty Health & Trade Alliance is a Risk Purchasing Group that was formed to give small business owners in the beauty, health, and food industries access to the most cost-effective and comprehensive insurance possible.

Risk Purchasing Groups (PGs or RPGs) are groups of policyholders with similar risks who may purchase liability insurance together as authorized by the Federal Liability Risk Retention Act of 1986. Each member/certificate holder of the Food LIability Insurance Program has their own policy and does not share limits with the other participating members.

The BHTA is managed by Veracity Insurance Solutions, LLC.


Lloyd's & FLIP

Flip's Liquor Liability Program is backed by Lloyd's and has been rated by A.M. Best with an "A" for financial strength. Since its beginnings in 1688, Lloyd's has been a pioneer in insurance and has grown over 325 years to become the world's leading market for specialist insurance.


Contact us

260 South 2500 West Suite 303
Pleasant Grove, UT 84062

P: 844.520.6992


"I have used FLIP insurance for two years now. They have always provided excellent service at an affordable price. Don't consider going with anyone else!"

Jessi, TN

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