- Last Updated By:
- Alex Hastings
- 6/05/2025
Designing a food trailer wrap is a lot of pressure, not just because it’s an investment. Your wrap is the first impression most customers have of your business. You want to get it right, but the possibilities are endless.
To get your creative juices flowing, we asked our food trailer policyholders to share pictures of their wraps — and they delivered! Check out these inspiring examples from other entrepreneurs and learn what we love about them. Plus, discover the other secret sauce for food trailer success.
11 Inspiring Food Trailer Wrap Designs From FLIP Policyholders
As you’ll see, there are many ways to create a food trailer wrap that genuinely represents the heart and soul of your business. Still, there are some principles and best practices you should follow regardless of your vision.
Let’s take a look at 11 food trailer wrap ideas — and some sage advice for creating your own — submitted to us by our endlessly creative policyholders!
Tiki Sam’s Pizza
Submitted by Sam Durocher
Instagram: @tikisamspizza
Facebook: Tiki Sam’s Pizza
What We Love
- Large, clear logo: It’s impossible to miss Tiki Sam’s Pizza’s logo — it takes up nearly a quarter of the side of the trailer and isn’t obstructed by anything that might make it hard for people to read.
- Contrasting colors: The trailer’s teal color allows the logo colors to shine. Each pepperoni on the pizza is an eye-catching pop of red, and the logo’s white lettering is clearly visible against this darker backdrop.
- Design that complements the trailer’s features: Instead of working against the trailer’s features, this design accentuates them with tiki torches framing the service window and colorful foliage growing around the wheels.
- Fun photo op: Tiki Sam’s Pizza has a pair of “pizza wings” on the left side of its trailer where customers can take fun, social media-worthy photos. We love that this photo op is on the opposite side from the service window to decrease the chance of people disrupting the line to snap a pic.
“Make sure the wrap tells what you make in no uncertain terms — use a mix of words and images. Make photo ops if you can (like our pizza wings).”
–Sam Durocher, owner of Tiki Sam’s Pizza
Coastal Doggz
Submitted by Claudia Rojas
Instagram: @coastaldoggz
Facebook: Coastal Doggz
What We Love
- Bright and colorful: The bold red and cyan blue hues on the Coastal Doggz trailer are eye-catching and intriguing to passersby.
- Design that reflects their brand: The beachy theme matches Coastal Doggz’ business name perfectly. Plus, it looks even nicer parked at an actual beach.
- Includes their food options: While hot dogs are the main fare, Coastal Doggz also lists some of their other menu items on their wrap, like chicken sandwiches and vegan options.
- Bilingual signage: They have a sign underneath their business name that alerts customers they speak Spanish, which helps attract more customers to their trailer.
- Clear business name: The lettering is large and easy to read, with the red and orange hues standing out clearly against the blue background.
El Trio Sabroso
Submitted by Gabino Perez
Instagram: @eltriosabrosofood
Facebook: El Trio Sabroso
What We Love
- Bold and vibrant: Large, colorful parrots sit against a backdrop of green foliage, making for a seriously eye-catching trailer.
- Clear lettering: The name of the business, phone number, slogan, and menu are easy to read from a distance thanks to a large font and bright, white lettering.
- Helpful signage: El Trio Sabroso’s trailer wrap indicates which window is for ordering and which is for pickup to erase customers’ confusion. Their menu is included on the wrap right next to the ordering window, and organizes their menu by place of origin (Mexican, Salvadoran, and Honduran).
“Keep it simple, bold, and true to your brand! Use colors and imagery that reflect your culture and food. Don’t overcrowd the design — let your name, logo, and main dishes stand out. Make sure your contact info and social handles are easy to read from a distance. And work with a designer who understands your vision — don’t just go with the cheapest option. Your wrap is your first impression!”
–Gabino Perez, owner of El Trio Sabroso
You’Nique Brew
Submitted by Tia VanPelt
Instagram: @younique_brew
Facebook: You’Nique Brew
What We Love
- Simple, clean design: You’Nique Brew keeps things minimalistic with their trailer wrap, opting for neutral color blocking that feels refined and uncluttered.
- Clear about what product they sell: Even if a customer is too far away to read the logo and business name, the bean motif around the base of the wrap makes it very easy to tell that this business sells coffee.
- Logo on both sides: No matter how the trailer is parked, the You’Nique Brew logo is clearly visible on either side.
- Colors complement the product: The neutral hues of You’Nique Brew’s wrap are fitting for a coffee trailer, which also illustrates the importance of picking the right brand colors to represent your business.
Scratch Kitchen Provisions
Submitted by Stormy Dixon
Instagram: @scratchkitchenprovisions
Facebook: Scratch Kitchen Provisions
What We Love
- Colorful and eye-catching: The sunburst design behind Scratch Kitchen Provisions’ logo immediately grabs your attention. It’s an effective use of their brand colors without being visually overwhelming.
- Clear contact information: Their phone number and website URL are easy to read in large font on both sides of the trailer, so you don’t even have to be very close to see them.
- Includes value propositions: Without even seeing the menu, customers have a good idea of what kind of value Scratch Kitchen Provisions offers, thanks to text like “No Synthetic Dyes” and “Prioritizes Local/Organic” being part of their wrap.
- Scannable QR code: A QR code on the side and back of the trailer makes it even easier for customers to scan with their phones and get all the information they need about this business without adding a number to their contacts or typing out a URL in a search bar.
“Keep it colorful and stand out from the others in your area! It’s a constant, moving billboard!”
– Stormy Dixon, owner of Scratch Kitchen Provisions
Sunset Slush PSJ Florida
Submitted by Scott Green
Instagram: @sunsetslushice
Facebook: Sunset Slush of PSJ
What We Love
- Bright, colorful, and fun: Italian ice is a special treat, and Sunset Slush’s wrap reflects that. Fun fonts and a yellow and blue-striped awning motif are reminiscent of a carnival or fair.
- Gorgeous food photography: Including pictures of your menu items on your wrap is a great idea, if you have high-quality images like Sunset Slush. There’s no better way to entice people over for a sweet, cold Italian ice than some mouthwatering pictures of colorful treats.
- Includes their slogan: “The Original Guilt-Free Frozen Treat” is included on the back door of the trailer, infusing more personality into the vehicle’s appearance.
- Promotes contact information: Sunset Slush’s phone number is on the back of their trailer alongside a Facebook logo and copy urging customers to like their page on the platform.
“Find a good graphics guy who listens to what you want and expands on it, exceeding your expectations.”
– Scott Green, owner of Sunset Slush PSJ Florida
Rosa’s Lumpia & Pancit
Submitted by Chris Ongcol
Instagram: @rosaslumpia
Facebook: Rosa’s Lumpia and Pancit
What We Love
- Consistent, cohesive branding: The wrap’s colors match the colors of the Philippine flag, instantly signaling that this business serves Filipino food. They also coordinate with the logo without overshadowing it or preventing it from standing out.
- Minimal but effective text: Rosa’s Lumpia & Pancit keeps the text on their wrap to a minimum but ensures every word counts. Aside from the logo, the only other text includes a description of the food, directions to scan a QR code for a menu, a call-to-action (CTA) to follow the business on three different social platforms, and a phone number.
- Fun, legible font: It’s tempting to use a unique font on your trailer wrap to stand out from the competition, but they aren’t always easy to read. Rosa’s Lumpia & Pancit uses a font that ties into its branding but is still legible.
“Communicate well with the graphic designer. I sent a branding page with colors, logo, theme, and food pictures to the designers before they made the design. I strongly think it helped the designer see my vision and make it a reality!”
– Chris Ongcol, owner of Rosa’s Lumpia & Pancit
Creole Creations
Submitted by Chisolu Isiadinso
Instagram: @creolecreations
Facebook: Create Creations, LLC
What We Love
- Bold, hunger-inducing color palette: Red and orange are two colors known for stimulating the appetite, and Creole Creations makes excellent use of them across their trailer wrap.
- Clear branding: While this trailer wrap has a lot of text, the business name and type of food sold stand out in white lettering, making it easy to identify them. If you include a lot of text on your wrap, make sure the most crucial information stands out, like it does here.
- Easy-to-find social media handles: Creole Creations includes its social handles on both sides of the trailer, making it easy for customers to see them from multiple angles.
“I recommend hiring a professional graphic designer. The measurements can be tricky, and you want to make sure the designs are suitable for the printing company who will be applying the wrap.”
– Chisolu Isiadinso, owner of Creole Creations
Sassy’s K9 Treats
Submitted by Noelle Nicula
Facebook: Sassy’s K9 Treats
What We Love
- Contrasting colors: The bright blue of Sassy’s K9 Treats’ logo stands out against the goldenrod yellow of the trailer, immediately drawing the eye.
- Subtle but effective details: The pawprint and dog bone motif successfully lets customers know this is a dog treat business before they read the logo, but this design never distracts from the logo or other text on the truck.
- Logo is always visible: The placement of the logo means that open doors or service windows never obscure the business name.
- Minimal text on a small trailer: Having a lot of text on your wrap is fine if your trailer is large, but for a smaller size like this one, you must be mindful of how much space that text takes up. Sassy’s K9 Treats includes only necessary text, like their business name, slogan, info about where to follow them, and how to book them.
Sawasdee Asian Street Food
Submitted by Charinee Bangthamai
Instagram: @sawasdee239
Facebook: Sawasdee Asian Street Food
What We Love
- Food illustrations: One alternative to putting pictures of your menu items on your trailer wrap is to work food illustrations into your design. A talented graphic designer will be able to represent your menu in the design in an appetizing way, as you can see on Sawasdee Asian Street Food’s trailer.
- Varied design with consistent branding: Although each side of Sawasdee Asian Street Food’s trailer looks a little different, the color scheme and theme are consistent. The variation adds visual intrigue without feeling disconnected.
- Prominent name and logo: While one side of the trailer features large Thai food illustrations, the business’ name and logo are still the focal point of the design.
Messy’s BBQ Shack & DJ Services LLC
Submitted by Marvin Harris
Facebook: Messy’s BBQ Shack & DJ Services
What We Love
- Includes essential information: Messy’s BBQ Shack isn’t just a food business — they also offer a DJ service. This could be a recipe for challenging branding, but this business makes it work by keeping the text on their trailer wrap straightforward and incorporating a musical motif into their design.
- Coordinated design with the towing vehicle: If you have money in your budget to wrap your trailer and your van, you can create a cohesive branding experience while you tow like Messy’s BBQ Shack has.
- Design that works with the trailer’s features: The cartoon mascot of Messy’s BBQ Shack leans up against the service window and peeks from behind the rear door, making the most of the space.
Beyond the Wrap: What Your Food Trailer Needs to Be Successful
Having a well-designed food trailer wrap is a major boon for your business. They’re highly visible, cost-effective compared to other forms of advertising, and last for years. Your business’ continued success doesn’t start and end with a cool trailer wrap design, though!
You need something that all of the businesses above have in common. Safeguard your business with food trailer liability insurance in case something goes wrong while you’re serving customers.
Maybe you accidentally put tomatoes on a burger that wasn’t supposed to have them, and the customer who bought it has an allergic reaction and ends up in the hospital. Or, during a windy day at a food festival, your service window’s awning blows off and hits another food trailer parked next to you.
Incidents like these can cost you hundreds, if not thousands, of dollars in medical bills, property repairs, and legal fees. Food trailer insurance from FLIP is designed to cover some (or all) of the cost, so you don’t have to.
FLIP offers an exclusive Food Trailer Endorsement, which extends your business’ general liability coverage to events that happen in, on, or around your trailer when it’s parked and detached.
Other food business liability policies won’t cover these claims, but FLIP is the only insurance provider to offer this endorsement.
Ready to learn more and protect your food trailer’s profits from unexpected expenses?
FAQs About Food Trailer Wraps
How Much Does a Food Trailer Wrap Cost?
Food trailer wraps cost roughly $9–$10 per square foot, making your total between $2,500–$6,000. However, if you opt for a partial wrap, you can reduce your price to hundreds instead of thousands of dollars.
The following factors can affect your cost:
- The size of your trailer
- The type of wrap you choose (partial vs. full)
- The vinyl quality you choose
- The complexity of your design
- The finish or protective layer you choose
- Your location (the price is often higher in big cities due to increased demand)
The cost of labor to professionally install your wrap will be close to the cost of the wrap itself, with full wrap installation costing thousands of dollars and partial wrap installation costing hundreds.
What Materials Are Best for a Food Trailer Wrap?
The best wraps are made from high-quality, durable vinyl that withstands weather, washing, and wear.
Cast vinyl is the top choice because of its durability and lifespan (5–7 years), but polymeric calendered vinyl is a more affordable alternative if you do a partial wrap. Many trailer owners also add a laminate layer over their vinyl wrap to help protect the color from fading and provide better scratch-resistance.
How Do I Maintain My Food Trailer Wrap to Ensure It Lasts?
- Regularly inspect your trailer for scratches and wear so you can repair damage ASAP if you find any
- Use non-abrasive soaps and cleaning tools when washing your trailer, which you should do every couple of weeks
- Try to minimize UV exposure by parking your trailer in shaded or indoor areas whenever possible
How Do I Find a Company to Design and Install My Food Trailer Wrap?
- Search for local trailer wrap companies in your area online
- Browse online portfolios to see their previous work on their website and review sites
- Read reviews from previous customers
- Make sure they have experience wrapping food trailers, not just trucks or vans
- Find out which materials they offer, as well as what their warranties are for materials and installation
- Get a few quotes from different companies to compare
Alex Hastings
Seattle-based copywriter and (WA) licensed insurance agent Alex Hastings leverages her experience as a lover of fast-casual food, baked goods, and iced oat milk lattes. She holds a B.A. in Creative Writing from Western Washington University. Before working at Veracity, she was a retail copywriter at Zulily and an English language teacher in South Korea. Alex is fully trained on FLIP insurance coverages and writes content that connects food and beverage business owners with the policies they need.
Seattle-based copywriter and (WA) licensed insurance agent Alex Hastings leverages her experience as a lover of fast-casual food, baked goods, and iced oat milk lattes. She holds a B.A. in Creative Writing from Western Washington University. Before working at Veracity, she was a retail copywriter at Zulily and an English language teacher in South Korea. Alex is fully trained on FLIP insurance coverages and writes content that connects food and beverage business owners with the policies they need.
